Author: Steve Hartley

Have you ever felt tricked, swindled, lied to or cheated by a brand? The marketing tactics that your business uses to attract, engage and convert prospects into paying customers reflect your brand values, and if those values are shady and underhanded, buyers will know and will likely choose to buy from businesses they do build a trusting relationship.   Getting a Whole...

Wait … what? Are we really encouraging you to make your company website look ugly, disorganized and hideous? Of course we aren’t. Quite the opposite, in fact: if you are thinking about a website redesign then you should think about the design principle that goes by the acronym CRAP: Contrast, Repetition, Alignment and Proximity.   When Something Just Seems Wrong I visited a...

One of the most important aspects of any successful sales and marketing platform is how tightly it focuses on the target audience. Internet marketing is no different – the more accurately you can define your ideal buyer and gear your efforts towards connecting with, engaging and converting them, the more success you’ll have. Part of building an online marketing strategy...

You’re probably going to go out of business tomorrow if you don’t start some sort of online marketing right now! Marketing your business online is totally the most important thing in the world, *even* more important than the beating of your heart. Hundreds of cute kittens aren’t going to get loving owners because of you and children everywhere are going...