Content & Inbound Marketing

With traditional marketing methods becoming so overwhelming and “in your face!”, consumers have tuned TV, magazine and billboard advertisements out. Instead, from the comfort of their home or office, they wander the internet searching for information on things that they are interested in buying.

 

Content marketing is creating valuable and insightful pieces of content and making it available to consumers who have expressed some level of interest. Content marketing relies on an exchange of value: you provide the consumer with a premium piece of content like a whitepaper, case study or ebook and they provide you with their name, email address and maybe even their phone number. With this valuable piece of information you can then engage them further through email marketing, further building credibility and authority and making sure you’re near top-of-mind when they’re ready to make a purchase.

 

Let us help establish you as a thought leader in your industry with content marketing!

Content & Inbound Marketing Services

Our content and inbound marketing services include:

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Blogging

Blogs are a great way to drive traffic to your website and start building a relationship with a prospective client. Chock full of short- and long-tail keywords, a blog can really help your website get found on the major search engines.  But further, through a blog you can showcase your expertise and experience, establishing you and your company as a thought leader in your industry.

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Whitepapers, Case Studies, E-Books & More

Before making a purchase, consumers typically research whatever they are buying and this is where premium content like whitepapers, case studies and e-books come it. These information rich pieces give you a chance to demonstrate your expertise and build credibility. By requiring an email address to download these pieces you’ll build a database of contacts for an email marketing campaign.

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Email Marketing

Consumers aren’t always ready to buy when they first find you. Also, 80% of sales are made after five or more contacts. How do you stay top-of-mind and touch your consumers enough times to close a sale? Email marketing. Whether through an email workflow or email newsletters, email marketing can help move your prospects through your sales cycle faster.

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Video Marketing

Videos are one of the most impactful ways to make an impression with your consumers. And video marketing is gaining traction and popularity every day – there are almost twice as many searches on YouTube as there are on Google every day. Whether you need corporate videos, testimonials or explainer videos, we can include video as part of a content marketing strategy.

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Are you ready to build credibility with your consumers with content marketing?

It starts with a Spark.