Wait … what? Are we really encouraging you to make your company website look ugly, disorganized and hideous? Of course we aren’t. Quite the opposite, in fact: if you are thinking about a website redesign then you should think about the design principle that goes by the acronym CRAP: Contrast, Repetition, Alignment and Proximity. When Something Just Seems Wrong I visited a...
It happens every once in a while to every business – a client you’ve been courting gives you the bad news that they’re not going to work with you. Hey, we get it – you can’t win ‘em all. But one thing that really gets our goat is when non-online marketing companies choose to build their own website or do...
Once in a while, we reach into our mail bag and dig out a question that we’ve been asked because we think it might be relevant and interesting to the rest of our community. We received an email from one of our partners who had been advised that she should put meta keywords on all of her webpages. She was...
I read a lot of articles about SEO – how to’s, must-have’s, top 10 lists, secret formulas for guaranteed success and so on. What doesn’t get nearly as much ink is something that is more important than all the SEO in the world – your website’s ability to convert traffic. You can spend all the time or money you want...
I recently visited a newly formed networking group, and afterward a colleague asked me how it went. I answered, “It’ll be interesting to see if the enthusiasm survives the execution.” We both chuckled at the thought – something surviving an execution. I elaborated that there was a lot of enthusiasm and opportunity in the room but I wasn’t sure if...
Have you ever been to a website and clicked on something and nothing happened? Did you wonder whether you actually clicked properly? Maybe you clicked it and it’s just taking time to load? Was anything even supposed to happen when you clicked? If this has happened to you, you’ve encountered user experience (UX) and – if you’ve been in the...