In the good old days, marketing was something that people had to rely on their gut instinct to decide if they were doing a good job or not. Thankfully, in today’s tech world, marketers have developed a wide range of tools to accurately measure marketing effectiveness.
Let us help find the right metrics to help you track your marketing effectiveness and do more of what works and less of what doesn’t.
Measuring Your Marketing Effectiveness
You’ve probably heard the old adage “you can’t manage what you don’t measure”. This applies to marketing, and with the advancement of marketing metrics and analytics, successfully marketed companies measure their marketing effectiveness.
Many of the online social media marketing and pay-per-click marketing platforms offer a comprehensive suite of dashboards and reports that describe in great detail how effective those campaigns are running based on key metrics such as cost per click (CPC), cost per acquisition (CPA), clickthrough rate (CTR), and many, many more. Google Analytics is a free platform that integrates with your company website to tell you how many visitors have visited your site, which pages they’re most interested in, how long they spend on your site, and more. If carefully and strategically planned, you can even measure the effectiveness of offline event or print based marketing activities.
Another old adage claims that you’re going to waste 50% of your marketing dollars, you just won’t know which 50% until it’s too late. With the right metrics and analytics you can track how your marketing tactics are performing, and before it’s too late! Get in touch with us and let us help you build an effective analytics platform to help you make the right decisions about your marketing spend.