Statistics show that online searchers are an impatient bunch, and if they don’t find what they’re looking for near the top of the first page then they’re most likely to refine their searches.
Have your company listing in the most prominent positions in search engine results and only pay when people visit your website.
Are prospective buyers doing searches in online search engines like Google, Bing and Yahoo for the products and services that you provide? If so, pay per click (PPC) marketing could be an effective marketing tactic to attract people who are actively looking for things that you could sell them.
PPC marketing provides immediate results. Once you set up a campaign with the focus keywords you’re interested in, create ads that you want shown and set up your budget, your ads can start displaying within a few hours. One of the biggest benefits to PPC marketing is that it is pay per click – you only pay when someone clicks your ad and is taken to your website.
And while the idea of driving qualified search traffic to your website sounds incredibly enticing, as part of your broader marketing strategy your company website must be very good at converting traffic into leads or even paying customers, otherwise you’re simply wasting your money. Luckily, we take a holistic approach to helping our customers with their marketing and offer all the services they need!
Do you want the immediate results PPC marketing offers? Get in touch and let us help you jump start your PPC marketing efforts!