The key to any successful business is acquiring new customers.
Let us help you create and action a marketing strategy to help you generate the leads you need to support your business growth.
What is Lead Generation Marketing?
Lead generation marketing is an intentional campaign of marketing activities intended to collect prospective buyer’s contact information. Then you can nurture them through your sales process so they make a positive buying transaction from you.
Lead generation marketing is built on an exchange of value: the prospective buyer provides their contact information in exchange for something they value from the seller. For some businesses, the value that they offer could be a free estimate of products or services required. You’ve probably seen something that says, “Get a No-Obligation Quote” and a contact form. For other businesses, prospective buyers might be tempted to give their contact information to access helpful information contained in a whitepaper, case study or other piece of premium content.
The Importance of Generating New Leads for Your Business
Even if you have recurring sales, you’ll lose a certain portion of your customer base through attrition. Even if you have the best products and services and your customers love how you treat them, you’ll lose some customers. Some just won’t need your products or services any longer, others might be required to purchase from someone else, and some might opt for products or services that you don’t provide.
Every business needs an influx of new customers to sustain their current level of business. If a business wants to grow, they need to add a significantly higher level of new customers. Lead generation marketing helps collect contact information for people that might one day buy from you so you can sustain or grow your business.
How We Can Help Generate Leads for Your Business
We offer a complimentary range of marketing services that can help generate new leads for your business:
- Website Design – Your website must engage visitors with helpful and relevant information, convincing them to enter their contact information in exchange for something of value. Our website design services will help turn your website into a lead generating machine!
- Social Media Marketing – Is your buyer on social media? By running targeted campaigns, our social media marketing services can help your brand stand out from the crowd, generating traffic to your awesome lead-generating-machine website!
- Pay-Per-Click Marketing – Want to rank at the top of search engine results pages? Our pay-per-click marketing services can help put you there, and you only pay when people click across to your awesome website!
- Content Marketing – Show prospects your industry expertise and thought leadership! Our content marketing services will help you create a beautiful piece of premium content that prospects will be itching to download!
- Event Marketing – Are your prospects attending industry tradeshows? Be where they are and stand out from the crowd with the help of our event marketing services.