This may come as a surprise to many of you but I will start by saying that social media is a ‘vital’ part of your SEO strategy. What? Yes, I said vital and I’ll get right to why I feel this way.
Why is social media important for SEO?
Social media is everywhere and is only growing in popularity with new platforms arriving on a regular basis for us to discover. It’s this reason alone that search engines are waking up to their value and they are factoring into SEO.
Is this true for all social media platforms? Absolutely not! Knowing which ones to use and how to use them is where this blog got it’s spark.
How do you know which social media platforms to use?
This will require a little research but whatever you decide pick just a few and work them really well.
Where are your readers or your customers hanging out? If you’re a retail store that caters to teens or pre-teens you will likely do well with Instagram, Tumblr, and even Snapchat. If you’re looking to work business to business you need to focus more on sites like Linked In that are designed specifically for B2B. A design company will want to spend more time working Pintrest and Instagram where they can post beautiful collections of their work and if you’re a business looking to attract local traffic a platform such as Facebook might be the place for you.
You might just be a business that can be placed on all social media platforms but if you choose to jump right in remember to be careful this can be a full time job!
If you don’t know where to start with all of this consider using a marketing company like Sparkitects. We work with companies and individuals to help you determine who your audience is and how to get you in front of them using the various social media options. We create rich and engaging content that is designed to keep your readers and customers coming back for more!
SEO and social media.
You’re probably asking yourself by now if that really funny post you posted last week on Facebook is going to help with SEO and the answer is no. Sorry to burst your birthday post bubble but a hundred likes and comments on one single post just isn’t going to do it. So how does it work? Your single post on Facebook won’t rank but your company’s Facebook page will show up in search results so make sure it’s rich in content!
Have you Googled yourself yet? Chances are Linked In has you covered so get your profile jazzed up and ready to go! Not confidant that you can write that much about yourself? We can! It can be a challenge to write about yourself without feeling like you’re bragging so let someone else do it for you. We bet you have great products and services to offer the world and we know how to say it! Content writing is just one of the many services that we offer here at Sparkitects. Let us take your LinkedIn profile to another level!
Google Reviews are alive and well!
Let’s not forget the most obvious yet sometimes overlooked Google reviews. It’s here to stay and it’s constantly adding new features to help you showcase your business. This is essentially FREE advertising on Google! Claim your Google page and let your customers tell the world how amazing their experience was with you! People like to share great experiences! You can talk about your business, it allows quick and easy access to your hours of operation, address and both a link to your website as well as call to action buttons. But there’s more! You can showcase your latest work, promote upcoming events or offers that you have happening…Did I mention all for free?