With traditional marketing methods becoming so overwhelming and “in your face!”, consumers have tuned TV, magazine and billboard advertisements out. Instead, from the comfort of their home or office, they wander the internet searching for information on things that they are interested in buying.
Content marketing is creating valuable and insightful pieces of content and making it available to consumers who have expressed some level of interest. Content marketing relies on an exchange of value: you provide the consumer with a premium piece of content like a whitepaper, case study or ebook and they provide you with their name, email address and maybe even their phone number. With this valuable piece of information you can then engage them further through email marketing, further building credibility and authority and making sure you’re near top-of-mind when they’re ready to make a purchase.
Let us help establish you as a thought leader in your industry with content marketing!